In the remainder of the email, the company recommends product categories you might want to browse: Rifle Paper Co. knows that it takes more than one email to convert some subscribers. On this landing page, Tuft & Needle compares itself to their competitors, such as Casper, in a transparent way: In the final part of their sequence, the company sends you this email: With a statement that is hard to disagree, the company grabs your attention and makes you open the email: As a final attempt to convince you to revisit your abandoned cart, Tuft & Needle focuses on their satisfaction guarantee. In this cleverly designed email campaign, you promise to take care of your hair, and the way to do this is, unsurprisingly, using Function of Beauty’s products. Please let me know if this is possible and if so, a time that we could pencil in. And, chances are, you’re combining timely popups with email marketing to combat cart abandonment. By using visual cues, you can guide subscribers to the most critical part of your emails, and nudge people to read through your emails. Consistency relies on two important factors: Constraints. Knowing that we all love surprises, Boxycharm holds your attention with the promise of a surprise. Writing good emails is tough. Robert Gillespie, a 10ways user, commented on a post about how he has an email that he sends to get free upgrades, using it 4 times and getting 4 upgrades each time! The number one strategy to make your emails read until the end; A brilliant way to sneak into prospects’ calendars; The smartest abandoned cart email flow you’ll ever see; Handle possible objections in prospects’ minds; Ease prospects’ minds with your satisfaction guarantee. If your article includes 30 tips to lose weight, cut out five … (For example, if you are upgrading from 9.00 to 9.01 - it is a minor upgrade because only the numbers to the right of the decimal point have changed). Finding out. Speak Your Buyer’s Language (Wool and the Gang), 2. I know this because, recently, I got this email from them: Since I’m used to receiving (almost only) promotional emails from e-commerce companies, this simple subject line stood out in my inbox, and I opened the email immediately. 14 th April, 2012. That’s why I wanted to share the nine best email marketing examples I’ve seen that’ll hopefully inspire your next email campaign. To: Mr. Kenneth Mathews. Contrary to popular belief, you don’t always need to hand out discount codes or free products to keep your subscribers happy. To (Insert Name), To (Insert Name), I was hoping it would be possible to schedule a meeting with you to discuss my current performance. As a result, you open the email immediately to see this: Similar to many good email examples, Brooklinen uses GIFs to make their promotional emails more interesting. Of course, you could plug in your own style. These want to know more about your company, and a product-focused email can prompt them to buy or upgrade … Be consistent. "Since the upgrade the coffee machine hasn't been putting sugar in my soup blah blah blah" That is because you have not been storing the soup in the elevator shaft & filling the correct coffee implementation form #ID10T in triplicate with a green pen. Tuft & Needle has the solution for you: A three-part abandoned cart email flow. Tease Your Black Friday Campaign (Chubbies), 6. Glossier doesn’t take their subscribers for granted. Make sure the email doesn’t contain any information that isn’t relevant to the job. Still, there are more things we need to know about emails in general. After stating a simple fact about my browsing behavior without guilt-tripping, Beardbrand changes the subject to their products with a smart twist: While you can’t make your hair grow faster, you can make it healthier. Hi Jane, Now that the XYZ project is in the rear view and we’re all settling back into our regular routines, I wanted to drop you a line to ask if we can have a meeting to discuss my compensation. With all the steps, email examples and subject lines we covered, now the ball is at your court to create a winner product launch email. That’s … The best part is, they help you read through all of these messages, using visual cues. Nudge visitors to better buying decisions with a personalized digital assistant. Then, they focus on the value you’ll get upon purchasing them. Check-in email, for step 9. Stand Out with Your Design (Function of Beauty), 4. Give visitors the product advice they need, when they need it, using on-site messaging. Overall, this is a brilliant email flow to convert abandoned carts. Next, they create social proof by comparing you to their one million customers. And when you scroll down, Boxycharm delivers on its word: It’s a limited-time freebie you can claim when you buy the company’s products. The subject line must align with the email. Unsurprisingly, the key to healthy facial hair is Beardbrand’s products. To get the ball rolling, here’s a copy of the upgrade email I received from Emil at Helpjuice, marked up with everything I think it gets right. Not all subscribers are ready to buy from you. Chances are, the same thing happens to you, too. Verse – Lifting Off Soon. Get the Upgrade Email Workflow Blueprint for Drip. Share with us below. What’s better, you can easily replicate Tuft & Needle’s persuasive copywriting by following these three steps: Most marketers spend valuable hours (and resources) to grow their email lists. Here’s what I … If so, you know that it’s hard to convince users to complete their purchases without sounding too salesy. 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