downloadable music, primarily for communicating with stakeholders e.g. This research involves the sample being drawn from a part of population which is close to hand. It takes time, effort, and expertise to craft a striking research paper. PP 47-53 www.iosrjournals.org International Case Study Conference 2015, Mumbai, India 48 | Page IES Management College and Research Centre, Mumbai, India ALTO 800 LX Rs. June 2011, issue 8. The findings of the research are intended to assist hoteliers to concentrate on customer sat- ... Group of Ho-tels Brand (Pearce & Robinson, 2011). In today’s globalizing and continuously developing economies, the competition among enterprises grows quickly, the market share gets narrower; and in order to gain new markets, companies are trying to create superiority over their rivals by positioning new products aimed at consumer behaviors and perceptions. It is used because. Research papers are no less than a curse for high school and college students. 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Overall, it can be argued that further research is still required on B2B branding, as important areas of branding, e.g., the construct of brand personality or B2B brands in the international context, have not yet been investigated in the B2B context. Strategically developing your brand, and enhancing its value, helps to foster strong relationships with clients and prospects, thus building a stronger path to new business.But developing a brand is only the beginning. Consumers' perspective of the brand is transferred to other products that are marketed with the parent brand or corporate brand. While brand equity is rooted in the hearts and minds of consumers, CLV is manifested in the dollar value of customer purchases. Managing it is a continuous, and often challenging process. Download Full PDF Package. 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